Autan SCJ

Studio Beyond conceived and delivered the Autan brand activation during the summer in Portugal, combining live activations with immersive experiences in the metaverse. Over three months, we toured five cities and were present at the country's main festivals. Beyond boosting brand visibility, we organically gained thousands of followers through a gamified metaverse website developed especially for the campaign.

Across both stages we collected more than 5,000 signed-up contacts, both at the live activations and after the events on the brand's virtual reality page.

The project.

All creative work and design for the activation, including:

Technical design of the technology structure

Game development (VR)

Set production (vinyl graphics, banners, etc.)

Equipment hire

Staffing

Landing page

Giveaways and in-field production at Portugal's biggest festivals.

Permits and insurance