
With the FUTURE as its central theme and SUSTAINABILITY as its premise, Studio Beyond created and produced the set design for the 91st National Construction Industry Meeting, using materials reclaimed from the industry itself.
Elements that would normally be thrown away became stages, stands, screen structures and furniture, creating a contemporary, elegant and high-impact setting.
At the end of the event, less than 3% of the materials used became waste; everything else was reused or brought back into new cycles of use.
The project also included the event opening and a virtual reality experience focused on the industry's social projects, bringing design, technology and sustainability together in a concrete proposal for the future.
The project.
We developed the entire artistic and set design concept, plus the timing and flow of the main hall and 10 further support and training rooms.
A video mapping piece blending motion design imagery with real dancers from Rio de Janeiro's Theatro Municipal (the city's main opera and ballet stage)
Production of 5 virtual reality videos
A dedicated room for a sensory virtual reality experience
Design and production of 10 stands for sponsors, press and VIP guests