Claro Brasil Training Videos

We developed a series of training videos for Claro Brasil aimed at its door-to-door sales (PAP) teams.

The scripts were built on extensive field research with end users and aligned with the commercial reality of the operation.

We understood that one of the key points was inclusion and respect for the particularities of each region of the country.

The project featured characters representing Brazil's different ethnicities, profiles and regional expressions, valuing diversity, identification and closeness to the internal audience.

The series achieved 97% approval in a real survey of the entire Brazilian sales team.

The project.

The project was designed to be produced with high-quality animation, using specialised software and platforms for architectural projects and animated 3D character development.

The videos were then edited with lip sync and motion graphics.

Each character was styled to match regional profiles, and the voice-overs were recorded in the same way.